This powerful flagship video was the first and anchor of Planned Parenthood's "Unstoppable" microsite and creative campaign. My role in the production of this video was coordinating some of the talent—including staff, patient advocates, and celebrities—as well as researching and licensing historic photographs for the video's director. I coordinated with our director of arts and entertainment to procure cameo video clips from celebrity supporters. The same arts and entertainment director made the connection with musician Sia, getting her personal support and proving me with a clear path to license the music from her record label and publishing company. In using copyrighted music, we also had to register proof of music license with YouTube in order to whitelist the video, so it was not blocked due to copyright issues (which is YouTube's default for all rights managed music).
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